Juan and Philipp at the Hollymood facility with their head grower Bart. Juan Gutierrez is a Co-founder and Senior Consultant at Sostanza, bringing over a decade of global experience in the cannabis industry. He holds a BSc in horticulture and has a deep knowledge of commercial plant production, facility operation, and team management. Before Sostanza, he was the Director of Cultivation at MedReleaf and later led assessment and improvement programs for Aurora Cannabis's cultiv

Shot of one of the flowering rooms at Blossom Juan Gutierrez is a Co-founder and Senior Consultant at Sostanza, bringing over a decade of global experience in the cannabis industry. He holds a BSc in horticulture and has a deep knowledge of commercial plant production, facility operation, and team management. Before Sostanza, he was the Director of Cultivation at MedReleaf and later led assessment and improvement programs for Aurora Cannabis's cultivation facilities worldwide

Deron Caplan, one of the first researchers to earn a PhD in indoor cannabis cultivation, shares his journey. He explains how his passion for systems design merged with plant science, creating a career that focuses on building efficient, high-precision HVAC, irrigation, and fertigation systems to empower growers globally.