Deron Caplan
Feb 1, 2022
Helping cannabis growers differentiate themselves in a competitive market
With THC and yield now baseline expectations, cannabis growers must find new ways to stand out. Sostanza supports producers by addressing common challenges and helping them differentiate through quality, efficiency, and consistency.
Key areas of focus:
Fertigation & irrigation: Many growers rely on overhyped fertilizer products. Sostanza replaces underperforming systems with scalable, data-backed programs—using tissue tests, pH levels, and nutrient ratios to guide precise adjustments.
Emerging pests: Limited pesticide access and scarce cannabis-specific research make pest control difficult. Sostanza has hands-on experience managing fast-spreading threats like Cannabis Aphid and Hop Latent Viroid, both of which impact yield and THC.
Data collection for yield: Without good data, growers can’t measure progress. Sostanza helps standardize metrics like yield per canopy area, while addressing core issues such as airflow, light intensity, and irrigation timing.
Product differentiation: Once target THC and yield levels are met, growers are shifting focus to terpene profiles, bud aesthetics, and other traits that influence customer appeal and brand identity.
Industry alignment: Sostanza’s goal is to grow its team and promote more consistency across producers, helping cultivators speak the same language and elevate the industry as a whole.