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/ Signature Experience

Former Director of Cultivation at MedReleaf, Juan managed one of the world’s most advanced indoor cultivation facilities, overseeing the production of over 35 tons of premium cannabis flower annually.

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His leadership contributed to setting new industry benchmarks for quality and consistency, while playing a role in the company’s US $2.5 billion acquisition by Aurora Cannabis, one of the largest transactions in cannabis history.

Following the acquisition, he supported international expansion efforts and led cultivation improvement programs across global operations.

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/ Global Cultivation Leadership

An internationally recognized cultivation expert with over a decade of experience, he has led high-performance teams and designed advanced facilities across Europe, Asia, and the Americas.

His work spans indoor, greenhouse, and outdoor production, supporting companies in achieving:

• GACP compliance

• EU-GMP readiness

• Competitive market performance

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/ Core Capabilities

He guides clients through every stage of cannabis production, from early concept and facility design to operational optimization and team training.

This includes:

• Building cultivation programs from the ground up

• Developing tailored SOPs

• Training teams to operate at a global standard

• Troubleshooting facilities to improve yield, quality, and efficiency

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/ Approach

His hands-on approach combines technical precision with a strong focus on team development, ensuring cultivation teams are not only trained but capable of delivering consistent, large-scale, high-quality output.

He has contributed to major cultivation operations across Thailand, Colombia, Spain, Germany, and beyond.

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/ Education & Technical Foundation​

• BSc in Horticulture, University of Guelph

• Expertise in commercial plant production and controlled-environment agriculture

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/ Industry Reputation

Widely respected for his contributions and collaborative approach, he is known for balancing professionalism with culture while fostering teams that operate with both discipline and cohesion.